CustomGPT for Organizing Social Media: The Easiest Way to Stay Visible

If you’ve ever found yourself staring at your content calendar with zero inspiration or bouncing between platforms like a caffeinated squirrel trying to keep up with engagement, then I’m about to introduce you to your new digital bestie: a CustomGPT for organizing social media.

Yep, a CustomGPT. Basically, a personalized AI assistant that knows your brand voice, your vibe, and your social media goals—and helps you show up consistently without the burnout. Think of it as your unpaid intern… who actually gets things done.

What is a CustomGPT?

A CustomGPT is a version of ChatGPT that’s trained specifically for you. Instead of giving generic responses, you customize it to understand your tone, your business, your offers, and your workflow.

You can tell it:

• Who your audience is
• What your offers are
• What platforms you use (Instagram, Pinterest, YouTube, etc.)
• What kind of posts you want (educational, promotional, personal stories, etc.)
• And even your preferred emojis and hashtags (#lovemygpt)

Once it’s set up, you can ask it to help you with anything from creating captions, planning out a month’s worth of content, or repurposing blog posts into engaging reels or carousels. You can also set up CustomGPT's for other areas of your business.

Why Use a CustomGPT for Social Media Planning?

Let’s be honest, social media can be a full-time job by itself. Between the endless algorithm changes and the pressure to stay visible, it’s a lot. One thing that helps is to organize your social media using SOPs. Another way is using a CustomGPT! Double bonus is to use a CustomGPT for SOPs! 🤯

Here’s how a CustomGPT can take a big chunk of that weight off your shoulders:

Content Ideas on Demand

You can ask your GPT to generate a list of social post ideas based on your latest blog, product, or even a seasonal theme. No more creative drought.

Don't forget to track your products with the Google Sheets Product Tracker and your blog posts with the Google Sheets Blog Post Tracker. By the way, both are available in my $9/month membership – Efficient Biz Builders (EBB)

Want to do something seasonal? As your CustomGPT for organizing social media to create a seasonal theme, monthly theme, pretty anything you want.

Caption Writing Help

Tell it what kind of tone you want (friendly, sassy, educational), and just like that, the caption drafts appear. You can tweak them, or just copy and paste if you're short on time.

Monthly Content Calendars

Feed it some high-level themes or promos you’ve got coming up, and it can map out an entire content plan—including platform-specific posts for Instagram, Pinterest, and Facebook.

Repurpose Like a Pro

Have a long blog post or email newsletter? Your GPT can turn it into multiple bite-sized posts, a carousel outline, and a few tweet-style quotes. (Hello, evergreen content strategy!). And don't forget about creating emails and organizing emails – there's another CustomGPT for those!

Some Specific Platform Examples

Here’s just a taste of how you could use your CustomGPT for everyday social media tasks:

For Instagram

• Create 3 captions for your product launch with relevant hashtags
• Write a carousel outline on content you've created, for example, one for me might look like: “5 Ways to Use My Google Sheets Templates”
• Draft a story sequence with poll + CTA sticker ideas

For Pinterest

• Generate 5 pin titles using SEO keywords
• Rewrite your blog headlines to fit Pinterest’s vibe
• Write pin descriptions in your voice

For Facebook

• Write a short value-based post to boost engagement
• Draft an intro post for your Facebook group
• Repurpose a testimonial into a casual, friendly promo post. Don't forget to use your Testimonial Tracker!

For YouTube

• Brainstorm video titles based on your last 5 blog posts
• Draft a short video description with keywords
• Write talking points for a tutorial

Need templates for these? I'm busy building out Google Sheets templates to keep all your social media content organized, you'll find these in the membership.

How to Set Up a CustomGPT for Your Social Media

It takes less than 10 minutes to set one up, and here’s the quick process:

1. Open ChatGPT and go to the “Explore GPTs” tab.
2. Click “Create a GPT” and follow the wizard.
3. Under “Instructions,” tell it all about your business:
   • Your niche and audience
   • Platforms you use
   • What types of content you need
   • Your voice/tone (give examples!)
4. Upload any helpful docs (your about page, sample posts, brand voice guide).
5. Hit publish (or keep it private just for you).

Boom. Your own content organizer, ready to help you plan, write, and repurpose on repeat.

Pro Tip: Combine It with SOPs

If you want to take this to the next level, combine your CustomGPT with documented SOPs. For example:

• Have a Social Media Management SOP that outlines how you write captions, what templates to use, and how/where to schedule them.
• Save it in a folder, link it in your Second Brain Spreadsheet, and feed it to your GPT.

Now your GPT isn’t just smart—it’s strategic.

FAQs About Using a CustomGPT for Organizing Social Media

Q: Do I need to know how to code to create a CustomGPT?
Nope! The process is super user-friendly. It’s just filling out prompts and settings. No techy stuff required.

Q: Can I train it to follow my launch schedule or seasonal promos?
Yes! Just upload or type in your promo calendar or blog post series and it’ll use that info to shape its output.

Q: Will it post content for me?
Not that I'm aware of, it doesn’t connect directly to platforms like Meta or Pinterest. But it will help you write and plan your content so you're not starting from scratch every day.

Q: What if my tone changes per platform?
Easy! Just tell your GPT. “Use a more casual tone for Instagram, more informative for Pinterest, and friendly but professional for LinkedIn,” for example.

Are You Ready to Get Some Time Back?

Using a CustomGPT for organizing social media is one of the easiest ways to take content planning off your plate without sacrificing quality or creativity. Whether you’re creating fresh content or repurposing blog posts, your GPT can help you:

• Stay consistent
• Show up without stress
• Stick to your content themes
• Write content faster
• Get your life back 🙌

Pair it with tools like a Google Sheets Social Media Content Calendar, Second Brain Tracker, and Organizational Strategy, and you’ll be unstoppable.

Want to make this even easier? My friends Sadie and Pam have created this great course on building GPTs (GPT Boss Mode – this is an affiliate link) or you can use the ones I create in the EBB monthly membership (these are geared towards increasing productivity and organizing your business).

Your content is about to get a serious glow-up, and your brain is about to get a break! Join the Facebook Group and share how you use your CustomGPT for organizing your social media!